Max Hits: Building and Promoting Successful Websites With the emphasis firmly on creativity and individualism, Max Hits aims to encourage readers to be experimental and bold in order to produce an original and compelling website that will keep visitors coming back for more.

Debunking many of the myths and obstacles surrounding web design, Max Hits proves that you don?t need big budgets or the latest technology to produce a successful site. Readers can discover how to benefit from research and planning, and learn the practical processes of design, navigation and content management. Key issues such as accessibility, usability and information architecture are discussed and analyzed with case studies and examples. But successful web sites aren?t just built: they have to be actively promoted and marketed. Max Hits shows you how to construct and deliver an effective on-line marketing strategy, how to provide “sticky” content, and how to bump your site up the search engine rankings.
Customer Review: This should be on every designer’s bookshelf!
An intern brought in a copy of this book into the office and before I knew it, all the designers were demanding they got a copy too!

It’s a great book that deals with the stuff that’s often forgotten when building a site - like explaining the benefits of good planning from the outset and then getting the thing ranked highly on search engines!
Customer Review: I love it!
Got the book yesterday and didn’t put it down till I read the whole thing from cover to cover! This is great book for anyone wanting to learn the best way to plan, prepare and promote a website and the author’s succinct and witty style doesn’t make it feel like a class lecture! The in-depth guides about search engines and information architecture means I’ve learnt how to get my next site right from the start and there’s some great inspirational illustrations in there too.