Hardcore, Greasy Car Salesmen Approach

Not recommended. Does the text on your webpages inform, persuade or drill it into their thick skulls that this is the best product? You Must Buy Zis Produkt!!

The text on your webpages supporting the product should inform the visitor of the product, offer related options and entice them to click on your links. Feel free to add personal experience or opinion too. Be friendly, be approachable and be knowledgable.

Don't drone on and on and on and on about how it'll miraculously change their lives, and don't lie or deceive the visitor into clicking a link. If you state that Product A is only $10 but then the customer clicks through the shopping cart to see a bill for $65, then you've only succeeded in wasting your bandwidth and the time it took you to write the page.